Big Data

Big Data Companies, customers, partners, and machines are all generating more data than before, structured, unstructured and semi-structured. Twitter streams, social media data, and more are unstructured data that doesn’t fit into neat categories, but

if it can be assimilated, it’s also more valuable than structured data. The rapid expansion of big data means you’ve got more data about customers in more places than ever before, but more data doesn’t it easier to develop a composite picture of the customer.

Social Media

Social media is largely responsible for a shift in the balance of power from to consumers.
It has also created a powerful, two-way communication between consumers and businesses.
As a tool, it has tremendous potential for both business-to-business and business-to-consumer engagement, building loyalty and sharing or “crowdsourcing” solutions among partners and customers in the ecosystem.


Mobility Enabled by mobile communications, the “anywhere, anytime” culture is pervading transforming business. Location-based offers to mobile devices target consumers near the point of sale. Productivity increases as workers access corporate resources from mobile devices. Business processes can be rethought, informed by mobility (dynamic rerouting of service calls for example).

Mobile apps will ultimately be the face of customer engagement. And depending on the app, the traffic could strain your infrastructure.

Cloud computing

Cloud computing offers new scalability and economy, but also creates shadow initiatives, as one department signs up for cloud resources unknown to the IT department. This in turn creates more silos. The fact that cloud offerings are typically paid for by subscription makes them

economical and moves capex to opex, but even this indicates that digital strategy must be embraced

holistically :  Finance must understand the implications of that shift.

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