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Why Magento is most popular CMS for an E-commerce website?

Why Magento is most popular CMS for an E-commerce website?

Started in March 2008, Magento had more than 5 million downloads in December 2014. With 26% share, it tops in the market share and left WooCommerce and Prestashop. Being versatile in nature, it offers you promotional and marketing tools. Have a look at the reasons behind its popularity as CMS for an E-commerce website:

 Versatile content management – As an intuitive, its visual based editor permits you (E-commerce site owner) develop offerings on fly. With it, it becomes easier to offer flexible discounts & coupons, great membership and pricing rules.

 Support in drawing mobile customers – You know magento shopping cards are created responsively that make them to be view-able on devices like tablets and mobiles.

 Advanced search engine optimization – Magento is completely search engine friendly. It supports URLs, sitemaps, Meta descriptions and Meta Titles.

 It is very powerful. It has capacity to host 500, 000 products on a site and can maintain around 80, 000 orders per hour.

 Magento enables you to accept multiple shipping addresses in a single order.

 Reporting and analytics become easier as it has integrated perfect admin dashboard, Google analytics. It offers accurate sales reports.

 Its incorporation in website development for E-commerce Company makes it easy import & export catalog, supports to download digital products, helps to have Google base integration.

 Magento supports in offering multiple payment gateways to your customers and your customers have freedom to choose an option of their own choice.

 It supports in localization of your E-commerce site in terms of languages and conversion in multiple currencies.

 It improves your customers’ experience with dynamic search features.

 It offers you to have complete management on the orders received. You can edit the orders as per your customers’ convenience.

In addition, it offers excellent customer service, saves your money, manages customers’ accounts and facilitates you with Up sells and Cross-sells.

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